JC Penney and Condé Nest Launch Engagement Rings And Bridal Jewellery
Wednesday, February 9th, 2011
The two big names have launched Modern Bride, a range of jewellery that any modern bride would love to have. It is an exclusive range of jewellery and it gives the US buyers the trust and quality that these two names stand for. They call it a very comprehensive range and they feel that the designs target the modern young woman of today. However, the line also has a timeless feel about it.
For example, the engagement ring is very often something that the couple shops for together today and the bridal shopping is also done often with friends and family. So, to cater to this, the stores have a lot of the brand’s in-store material and the whole range is set at the back of jewellery stores to give the couple a very intimate feeling. For additional styles and designing, couples will be able to do so on an iPad provided by the store so they can get just the engagement ring they want. So much planning and pride goes into an engagement ring which most couples want to be unique and which they treasure for a long time.
The salespeople undergo very special training so they can give good, professional advice to couples when they are choosing their engagement rings. They will be trained to provide useful ideas about a diamond’s cut, carat, size as well as the metal that will be the best for the design. They will also be trained on trends and fashions so that they can give people who are shopping the best insights. Most importantly, they will be trained to de-mystify jewellery terms so that couples understand exactly what they are buying and will be educated on what to look for.
The two big names have launched Modern Bride, a range of jewellery that any modern bride would love to have. It is an exclusive range of jewellery and it gives the US buyers the trust and quality that these two names stand for. They call it a very comprehensive range and they feel that the designs target the modern young woman of today. However, the line also has a timeless feel about it.
For example, the engagement ring is very often something that the couple shops for together today and the bridal shopping is also done often with friends and family. So, to cater to this, the stores have a lot of the brand’s in-store material and the whole range is set at the back of jewellery stores to give the couple a very intimate feeling. For additional styles and designing, couples will be able to do so on an iPad provided by the store so they can get just the engagement ring they want. So much planning and pride goes into an engagement ring which most couples want to be unique and which they treasure for a long time.
The salespeople undergo very special training so they can give good, professional advice to couples when they are choosing their engagement rings. They will be trained to provide useful ideas about a diamond’s cut, carat, size as well as the metal that will be the best for the design. They will also be trained on trends and fashions so that they can give people who are shopping the best insights. Most importantly, they will be trained to de-mystify jewellery terms so that couples understand exactly what they are buying and will be educated on what to look for.
