Platinum Ring Sales Soar
There’s a report in the UK that says that the sales of platinum rings are going up, even while there is talk of cutbacks, lay-offs, recession and bad times. Not just platinum – what seem to be jumping off those shelves are platinum engagement rings which must mean that diamonds are in favour too! If you talk to jewellers in and around London, you’ll find that they all think so.
What people tend to be doing is skimping on the other things that constitute an engagement or wedding. They do not however, seem to be skimping when it comes to diamond rings – especially of they are made of platinum. Some jewellers say that over 80% of their engagement ring sales are platinum. There are billions spent worldwide on the whole wedding celebration and engagement rings make up a huge chunk. You would think that people would cut down in this area but it has not happened. Maybe people see platinum diamond rings also as a great investment.
September 2nd, 2009 at 8:23 pm
I’d guess this has something to do with platinum’s prices being lower than usual. Or it could just be that people are starting to realize that platinum is a good investment since it’s very durable and doesn’t tarnish or wear much over the years.
September 24th, 2009 at 5:22 am
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