Cheers To Champagne Diamonds!
Friday, May 8th, 2009No one would as much as glance at them in the nineties but today, champagne diamonds are the darling of the diamond trade. Time was when they were dismissed as just dirty coloured stones, not really fit to be among the other sparkling diamonds. How times have changed!
What made the change possible? What was happening was that the consumer saw a diamond as valuable, never mind what the colour of the stone was. While they may like some more than the others, they never saw any colour in diamonds are not having any value whatsoever which is what the trade was doing. So a few years ago, designers began experimenting with these champagne coloured stones and the consumer took to these diamond rings and other jewellery and they became popular.
Little wonder the diamond trade followed suit. Today, champagne diamonds are popular and desired all over the world. The trade’s obsession with perfectly white diamonds seems to be changing and it is acknowledging that consumers’ tastes are what matters.


