Czechoslovakia Dazzles With Diamonds
With the economy growing, one finds that it isn’t just the very rich who are buying diamonds and suddenly, this dazzling gem which has till now been seen as expensive, is now being viewed as being affordable by the Czechs. This is probably a result of growing consumer confidence as well and more and more of them are buying jewellery and expensive watches.
One Czech company that used to sell around 1000 diamond rings at the beginning of the century now sells that number in a month. What is being noticed is also the fact that young adults in their twenties are now walking in to buy a diamond engagement ring.
There was a time when the Czech Republic was known for its jewellery and its diamonds. With communism taking over the country, people moved into a more austere way of life and it isn’t till recently that attitudes began to change – and change fast. Not only are people buying more diamond engagement rings, they are buying jewellery as investment and there are so many media campaigns by leading jewellery houses to entice them along that path. Looks like the Czechs are on a diamond rediscovery road!
