Diamond Engagement Rings

There’s a $200 billion spending power group out there and they are between 15 and 30. The children of the baby boomers are all grown up and wield an awesome power when it comes to spending the green stuff. What better target for the diamond trade than this group that’s ripe for the picking?

The older ones in this demographic group would be the ones who would be looking at diamond engagement rings but don’t be too quick to write off the younger ones in this group when it comes to diamonds. Generation Y could surprise you with the things they buy. Now, a girl does not look upon her engagement ring as her first diamond. More and more younger women are buying diamonds that have nothing to do with weddings or engagements. They’re buying diamonds because they love them. They’ve got the money, they’ve got the savoir faire and now they can buy themselves their own dazzle – in diamonds. There are statistics to show how these women in their twenties earn salaries that are very often much more than their male counterparts so why shouldn’t they indulge themselves in diamond jewellery that doesn’t need a reason to be bought for? These could be fashion pieces to go with their fashionable outfits and no, very often, they are not diamond rings.

Even when it comes to diamond engagement rings, this age group seems to have a lot more to spend on the diamonds. They shop for the stones that are bigger, better and they seem to know what they want and will not settle for second best. Well, the diamonds of today seem to have found their right setting indeed!

Tags: diamond engagement rings, diamond rings, Diamonds

This entry was posted on Monday, July 7th, 2008 at 7:26 pm and is filed under Diamonds, Jewellery News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.