Diamond Engagement Rings

There was a DeBeers study in America about diamonds which is quite illuminating. The survey very clearly came up with the fact that most women get diamonds as engagement rings. In fact the count was four out of every five women. Diamonds surely seem to be a girl’s best friend – or so 80% seem to be telling the world.

So what about the size of the diamond that most are choosing? Seems that many were looking at and buying diamonds that were at least one carat and spending over $3500 on the ring – and this was quite a chunk of the amount they would be spending on the wedding.

Considering that it was only in the late nineteenth century that diamonds and engagement rings became popular – thanks in no small measure to the DeBeers advertising blitzkrieg – diamonds do seem to have come a long way. Today, the diamond, especially a solitaire on an engagement ring is the dream that blossoms in every young girl’s heart and the line ‘A Diamond Is Forever’ has acquired an almost legend-like status. It was probably just the right pitch at the right time and soon the diamond engagement ring became so much a part of the courtship-marriage ritual all over the world.

Tags: DeBeers, Diamonds, engagement rings

This entry was posted on Friday, May 2nd, 2008 at 3:50 am and is filed under Diamonds, Jewellery News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.