Diamond Rings

Diamond Rings And The Forevermark

Forevermark is the mark that separates the men from the boys in diamonds. When DeBeers decided to set a standard for diamonds that was exceptional, this was the name they decided on. Today, this mark of diamond rating has gone beyond what it originally started out as - to become a brand.

Diamond Rings – The Quality of Forevermark Diamonds

Not even 1% of all the diamonds produced can hope to gain a Forevermark. The diamonds are graded according to all four parameters of the 4Cs – cut, clarity, carat and colour. The diamonds have to be of the best possible quality and the grading is done with very stringent standards in place. The standards set for a diamond is that it should be J colour, above S 12 clarity, at least 0.18 carat and be cut excellently. This will be a great reassurance to both retailers and buyers especially when it comes to rare gems with a higher carat weight. The diamonds are identified from the grading stage and then lovingly cared for through all the processes that a diamond goes through. With care and extreme precision, these diamonds are cut, polished and then have a special icon inscribed in them along with an identity number that is unique. This inscription is almost invisible – just about 1/20th of a micron deep – that is about 1/500 times as wide as a human strand of hair. Special Forevermark viewers are needed in order to see it. With people all over the world having a lot more disposable income and being very knowledgeable about precious stones, this grading and marking is sure to become popular.

Diamond Rings – The Forevermark of Integrity

Forevermark diamonds are more than just about quality – they are about integrity as well. In order to qualify for a Forevermark, a diamond has not only to be exclusive, it also has to adhere to the Kimberly Process norms which means that there can be no conflict diamond that qualifies. This process is mandated by the UN and ensures that the diamonds that come into the mainstream diamond trade are conflict-free. These diamonds also fall within the DeBeers Best Practice Principles and the Forevermark also has its own standard of pipeline integrity which all its partners share.

Diamond Rings: Forevermark Becomes a Brand

Recently, Forevermark went from being a superlative standard of grading to a brand. Most diamonds that are sold are unbranded so there was great opportunity in this area to brand diamonds. These Forevermark diamonds are being offered for sale at a handful of selected jewellers in a phased manner. The first retailers to stock it were in China, Hong Kong and Macau and soon, India, China and South Africa will join the exclusive ranks of places where Forevermark diamonds will be available. Pilot tests have already been done and the future looks full of promise.