At Samara James we specialise in producing superb quality jewellery at wonderfully low prices. To ensure we help you find your perfect piece of jewellery made to your exact, individual specification, we offer trained experts who love answering all of your jewellery and diamond questions.

At our Hatton Garden workshop, we only use the most skilled, experienced craftsmen and diamond setters who know exactly how to hand finish a quality piece of jewellery that you can keep and treasure forever.

It is this dedication to quality and customer service that has allowed our business to grow quickly over the last 3 years into one of Britain’s leading on-line jewellery retailers, where we are entrusted to manufacturer over two thousand wedding rings and engagement rings every year.

To demonstrate our commitment to guarantee your complete satisfaction we use an independent company to request feedback from all of our customers – this feedback is posted un-edited, on-line for anyone to review.

To see our latest feedback please click here.

What products do we offer?

We stock a wide range of certified diamond jewellery ranging from 0.3 carats through to over 5 carats in size in every shape of diamond from round brilliant, through to princess cut, marquise, pear, and even the most unusual fancy cut stones.

We also offer an extensive range of wedding rings from standard court rings through to diamond inset bands and even rings requiring bespoke casting to ensure the perfect match with your engagement ring.

If you are looking for a more unusual piece of jewellery and you don't see exactly what you are looking for please do contact us as we guarantee to be able to beat any other genuine UK retailer's quote.

Our values

We believe in offering our customers the highest quality 18k gold and platinum jewellery, with superb quality diamonds, certificated by the best laboratories in the world, at prices only possible from an entirely internet based retailer.

We believe that whilst purchasing jewellery is often an emotional purchase, paying an unnecessarily high profit margin to the retailer doesn't make the experience more pleasurable! At Samara James, our commitment is to offer our customers the best combination of superb quality at unbeatable prices. We are pleased to back up this commitment with our no-quibble price promise.

Our ethical policy is also very important to us. You may have heard of the term 'conflict diamonds'. Our policy on conflict diamonds is absolutely rigorous. We will never buy, sell or handle any diamonds of unclear provenance and we insist that all of our suppliers subscribe to The Kimberley Certification Scheme.

Why choose Samara James?

We believe there are a number of important reasons why you should choose Samara James as your first choice for your certified diamond jewellery and wedding rings;

Our prices always include free delivery and VAT.
We resize engagement rings free of charge if you find you have ordered the wrong size.
All items include free insurance against loss, theft or damage whilst in transit.
Our trained experts are on hand 7 days per week to offer you the highest standards of service and backup
We never sell, buy or handle 'conflict diamonds'
We guarantee the lowest prices in the UK
We offer a no quibble 30 day money back guarantee
We always use Royal Mail Special Delivery or Recorded Delivery
We never pass your information to any third party

So relax, enjoy browsing our jewellery, and buy with confidence in the knowledge that you are choosing a company that is trusted across Britain for your most important jewellery purchases.